TYPICAL KEVIN BEHAVIOR

L&M Collection 2024

홈
포트폴리오
소개
문의

[MV] 연해지는 날 - 정수권

DIRECTOR - GWAK GEUN JONG

FILMING - GWAK GEUN JONG

EDIT - GWAK GEUN JONG

D.I - GWAK GEUN JONG

STARRING - HA JAE YEON

PROMOTE - TYPICAL KEVIN BEHAVIOR

[ WORK RANGE ]

CONCEPT DEVELOPEMENT / DIRECTION / FILMING / EDIT / D.I / LOCATION HUNT & FINDING OUT / STARRING CASTING

PURPOSE OF TASK

For this project, I shot everything in a POV style and developed it like a drama-tized piece. I personally cast the actors and scouted the locations to make sure the tone and mood were exactly what I envisioned

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신바드_하이푸디_드라마_타이즈_0-50_screenshot.png

신바드_하이푸디_드라마_타이즈_0-1_screenshot.png

[ADS] HI-FUDI BRAND PR FILM

DIRECTOR - GWAK GEUN JONG

FILMING - GWAK GEUN JONG

EDIT - GWAK GEUN JONG

D.I - GWAK GEUN JONG

GAFFER - M.MEDIA

AUDIO - KIM MIN CHEOUL

STARRING - SHIN JEOUNG EUN

PROMOTE - TYPICAL KEVIN BEHAVIOR

[ WORK RANGE ]

CONCEPT DEVELOPEMENT / DIRECTION / FILMING / EDIT / D.I / LOCATION HUNT & FINDING OUT / STARRING CASTING

PURPOSE OF TASK

"Rather than creating a simple promotional or advertising video focused solely on delivering information, I wanted to make something more casual and enjoyable for viewers. Inspired by the tone of a movie trailer, I structured the video to be engaging from start to finish—using a variety of camera angles and cinematic techniques to keep things visually dynamic. Overall, I aimed to deliver a lighthearted and comedic mood that feels both fun and approachable.

[FASHION FILM] S SY

DIRECTOR - GWAK GEUN JONG

FILMING - GWAK GEUN JONG

EDIT - GWAK GEUN JONG

D.I - GWAK GEUN JONG

STARRING - GUEVARA

PROMOTE - SSY COMPANY

[ WORK RANGE ]

CONCEPT DEVELOPEMENT / DIRECTION / FILMING / EDIT / D.I

PURPOSE OF TASK

"Despite the limitations of location and budget, I focused on capturing the brand’s contemporary sensibility and the chic, unique identity of a modern urban men's brand. To achieve this, I utilized handheld shooting techniques to create a natural and dynamic feel, while incorporating a variety of editing effects to add energy and movement to the video. During the color grading process, I adjusted the overall tone to emphasize a cold, sharp atmosphere, enhancing the brand's sophisticated and edgy image. Additionally, I incorporated French elements into the visuals to layer in an extra touch of uniqueness and elevate the brand’s identity even further.

[FASHION FILM PERSONAL WORK]

純愛です

DIRECTOR - GWAK GEUN JONG

FILMING - GWAK GEUN JONG

EDIT - GWAK GEUN JONG

D.I - GWAK GEUN JONG

PROMOTE - TYPICAL KEVIN BEHAVIOR

[ WORK RANGE ]

CONCEPT DEVELOPEMENT / DIRECTION / FILMING / EDIT / D.I / LOCATION HUNT & FINDING OUT / STARRING CASTING

[FASHION FILM PERSONAL WORK]

あなたの心臓を食べたい

DIRECTOR - GWAK GEUN JONG

FILMING - GWAK GEUN JONG

EDIT - GWAK GEUN JONG

D.I - GWAK GEUN JONG

PROMOTE - TYPICAL KEVIN BEHAVIOR

[ WORK RANGE ]

CONCEPT DEVELOPEMENT / DIRECTION / FILMING / EDIT / D.I / LOCATION HUNT & FINDING OUT / STARRING CASTING

PURPOSE OF TASK

To naturally convey a cute and warm mood, I set the overall tone and manner of the project with high, bright tones and developed the concept around this direction. Throughout the video, I incorporated Japanese typography and added color to the letterbox framing, enhancing the soft, feminine atmosphere and making the visuals feel like a warm message in themselves. Additionally, I actively used symbolic objects to create a metaphorical narrative, moving beyond direct expression to craft deeper emotional layers. Through these elements, the project not only gained a unique character but also left a lasting emotional impression on the viewer

[FASHION FILM PERSONAL WORK]

SCULPTOR WORLD WIDE

DIRECTOR - GWAK GEUN JONG

FILMING - GWAK GEUN JONG

EDIT - GWAK GEUN JONG

D.I - GWAK GEUN JONG

STARRING - HA JAE YEON

[ WORK RANGE ]

CONCEPT DEVELOPEMENT / DIRECTION / FILMING / EDIT / D.I / LOCATION HUNT & FINDING OUT / STAARING CASTING

[FASHION FILM PERSONAL WORK]

SCULPTOR WORLD WIDE

DIRECTOR - GWAK GEUN JONG

FILMING - GWAK GEUN JONG

EDIT - GWAK GEUN JONG

D.I - GWAK GEUN JONG

STARRING - HA JAE YEON

[ WORK RANGE ]

CONCEPT DEVELOPEMENT / DIRECTION / FILMING / EDIT / D.I / LOCATION HUNT & FINDING OUT / STAARING CASTING

PURPOSE OF TASK

For this project, I collaborated with a fashion brand that provided wardrobe sponsorship, allowing me to further develop and refine my producing skills. Centered around the theme of 'advancing culture through music and dance,' I crafted a video designed to stir strong emotions, using powerful music and narration to create a sense of passion and excitement. To maintain a dynamic rhythm and keep the visuals engaging, I incorporated Dutch angles and quick-and-slow motion techniques, resulting in a piece that holds the viewer’s attention from beginning to end.